Calculator
What one booked job actually costs you
Platforms show you the cost per lead. But you don't pay for leads — you pay for jobs. That number is usually worse.
Your numbers
Fill in the four fields — the numbers update as you type.
- Cost per lead
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- Close rate
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- Share of revenue
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- Spent on leads that went nowhere
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Based on the numbers you enter. Not an assessment of any specific platform.
Why the gap is so wide
One request goes to four or five contractors at once. You're charged when you respond, not when you win the job. Roughly three quarters of those contacts go silent after the first message.
That's the gap: a $30 lead becomes a $250 job.
There's a second cost that never shows up on the invoice. Your reviews, your rating and your customer history stay on the platform. Stop paying and none of it is yours.
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